The North Pole Adventure
Complete rebranding of a beloved holiday tradition. After decades in practice, Cuyahoga Valley Scenic Railroad decided to depart from their annual licensed production of The Polar Express. The North Pole Adventure seeks to delight passengers by capturing all of the magic of the original experience in a new light.
Sharply ornate elements transform Cuyahoga Valley Scenic Railroad into the role of an enchanted, golden-age rail company—the stewards of holiday magic. Grandiose typography is balanced by vibrantly minimalist illustration to usher viewers along a whimsical journey to the north pole.