TRIAD
Silver & Coal
Holiday gift giving campaign where Triad encouraged clients to select one recipient of their choosing and we would send a gift on their behalf. Using the Silver & Coal website, the client chose a gift from a pre-selected list.
Gifts were separated into two categories: Naughty and Nice. The gifts were then sent anonymously to their chosen recipient. Once the gift arrived, the recipient could find out the sender's identity by posting on social media.